Multiple Artists

The Manifest Destiny Billboard Project

Interstate 10 Freeway

Fall 2013 – Spring 2015

The Manifest Destiny Billboard Project was a series of artist-produced billboards and activations that unfolded along Interstate 10 Freeway from Florida to California through June 2015.

Using 100 billboards total, 10 artists created “chapters” along I-10, each a unique interpretive link to the exhibition thematic. The billboards moved through and punctuated the landscape by tracing territorial expansion from east to west, along one of the country’s busiest freeways, and concluded in Los Angeles. The billboards were activated through various events, programs, and social media outlets for dialogue and interaction with local communities.

The project was conceived by artist Zoe Crosher and was co-curated by the artist and LAND’s Director and Curator, Shamim M. Momin. Using the concept of Manifest Destiny – America’s territorial expansion across North America – the artists explored this problematic and layered history. Crosher writes, “The intention was to give a physicalized reminder of this extraordinarily influential (and often times destructive) 19th century belief which unabashedly dictated the expansion west, that still dictates our movement west, and to gently place/implicate/remind the people unknowingly participating in that landscape along the way.” Momin adds, “By physically moving through and mapping the very landscape that has been so fantasized, dreamed about, and capitalized upon in a breadth of positive and negative ways, the artists had the opportunity to address their work to the idea in a variety of ways – opaque or direct, tangential or political, macro and micro.”

Artists included John Baldessari, Sanford Biggers, Matthew Brannon, Zoe Crosher, Eve Fowler, Shana Lutker, Jeremy Shaw, Daniel R. Small, Bobbi Woods, and Mario Ybarra Jr.




Casey Quackenbush, A Campaign to Dot the American South With Artist-Designed Billboards Wraps in LA, Observer, June 15, 2015

Must-See Public Artworks Of Summer 2015, Artspace, June 10, 2015

Steffie Nelson, On a Dark Desert Highway: The Manifest Destiny Billboard Project, East of Borneo, May 27, 2015

Charles Rappleye, Outside the Cube: LA’s Independent Nonprofits, Artillery Magazine (print), July/August 2015

Elina Shatkin, Koreatown’s Institute for Art and Olfaction— perfume for the people, 89.3 KPCC, April 23, 2015

Mark Ellwood, America’s Best Public Art for Summer 2015, Bloomberg Business, April 6, 2015

Scarlet Cheng, Cross-continent highway billboard project is Manifest Destiny, LA Times, April 4, 2015

Palm Springs Art Museum in Palm Desert Hosts The Manifest Destiny Billboard Project, Palm Springs Life, April 2, 2015

Top 5: April 1, 2015, Glasstire, April 1, 2015

Michael Slenske, Sonic Highways: Scott Benzel and the “Manifest Destiny Billboard Project,” Blouin Artinfo, March 29, 2015

Mark Brodie, I-10 Billboards In Tucson Are Actually An Art Installation, KJZZ 91.5, March 20, 2015

Nicholas Korody, Art + Architecture: The Los Angeles Nomadic Division Sets Up Camp, Archinect, March 13, 2015

Catherine Wagley, A 2,400-Mile Art Exhibit Is About To Hit L.A., LA Weekly, March 5, 2015

Sam Matthew, ISIS are coming! Residents in terrorism panic after mysterious billboards with ‘foreign country writing’ appear in New Mexico, Daily Mail, February 27, 2015

Andy Cush, In America, Public Art Is Satanist Muslim Terrorism, Gawker Newsfeed, February 25, 2015

Alicia Eler, Zoe Crosher’s Fantasy Manifests Destiny, Artbound | KCET, February 23, 2015

Christina Rees, Our Neighbors’ Art Billboards Make Residents Think “Terrorism!”, Glasstire, February 23, 2015

Greg Allen, The Sign Of Las Cruces, Or How Ya Like Me Now? LAND Edition,, February 21, 2015

Kemy Lin, Billboard Art Project Sets Off Terrorism Scare Near US/Mexico Border, Hyperallergic, February 20, 2015

Erin Lamb, Distinctive Billboards Become New Venue for Art, NPQ – Nonprofit Quarterly, February 16, 2015

Steve Ramirez, Strange looking billboards on I-10, US 70 part of nationwide art project, Las Cruces Sun-News, February 11, 2015

Alison Hugill, Interview: Jeremy Shaw: Manifest Destiny and the Slippage of Time, Berlin Art Link, January 30, 2015

Paula Newton, Billboard Project Moves West to El Paso with Marty Robbins, Glasstire, January 29, 2015

Pilar Arias, Marty Robbins Billboards Part of National Art Project, KVIA-ABC 7 El Paso, January 27, 2015

Miguel deSantiago. Interstate Art Project Features Local Installations, What’s Up – El Paso, January 21, 2015

Arts Digest: I-10 Billboard Art Project Comes to El Paso, Las Cruces. El Paso Times. January 18, 2015

Catherine Wagley, The L.A. Art We Want to See in 2015, LA Weekly, December 30, 2014

Ingrid Schmidt, Institute for Art and Olfaction elevates the scents, Los Angeles Times, December 21, 2014

Taylor Browning, Touring Billboard Art Arrives in San Antonio, The Rivard Report, October 1, 2014

Top 5: Sept. 25, 2014, Glasstire, September 25, 2014

Shari Rose, LA Artist to take over 10 Arizona billboards on I-10,, September 19, 2014

Benjamin Sutton, Artists Hit Highway in Search of New Viewers, Artnet, August 20, 2014

Dawn Chan, All Across America, Artists Are Taking Over Billboards, T Magazine, August 18, 2014

Beth Rankin, Drive-by Art Installed in Beaumont, Beaumont Enterprise, July 14, 2014

Maggie Galehouse, Exploring Manifest Destiny through Gertrude Stein and I-10 Billboards, Houston Chronicle, July 11, 2014

Matt Shaw, Drive-By Art: I-10′s Billboard Masterpieces, Architizer, June 30, 2014

Bill Davenport, A rose is a rose is a….billboard? Stein texts to caption Houston freeways this summer, Glasstire, June 23, 2014

Jillian Steinhauer, Westward Exhibition: Billboard Art Unfolds Across America, Hyperallergic, June 20, 2014

Chris Carosi, The Difference Is Spreading: Gertrude Stein & The Manifest Destiny Billboard Project, The City Lights Booksellers and Publishers Blog, June 18, 2014

Charles Davis, How The Sunset Strip Went To Shit, Vice Magazine, May 7, 2014

Kevin Lee, Space 301 widens artistic focus with latest PRE-GLO exhibition, Lagniappe, April 16, 2014

Cherish Lombard, See Pre-Glo Exhibit at Centre for the Living Arts, Fox10 News Mobile, April 10, 2014

Lori Zimmer, Expansion West: The Manifest Destiny Billboard Project, Mutual Art, April 2, 2014

On The Road, Chapter 1, Daily Shop Window (blog), February 27, 2014

Tamara Ikenberg, Manifest Destiny Billboard Project Brings L.A. Life to Mobile,, January 23, 2014

Kyle Fitzpatrick, Manifest Destiny Billboard Project, Los Angeles I’m Yours, October 18, 2013

Erica Bellman, On View | Art Comes to the Interstate, The New York Times T Magazine, September 24, 2013

Tali Jaffe, Manifest Destiny, Cultured Magazine, October 2013

Maud Doyle, The 2,500-Mile Art Show, Departures, September 2013, p. 169