Installation: hey babe take a walk on the wild side

hey babe take a walk on the wild side, Sarah Cain‘s site-specific painting on the exterior of LAND HQ, responds directly to the lively intersection of Santa Monica Boulevard and Highland Avenue, engaging with the architectural features and varying material qualities of the strip mall wall. The layered and dimensional painting expands beyond the wall surface and onto the security gates and railings, encompassing LAND’s office space and enlivening the previously mundane utilitarian features. Facing south on Santa Monica Boulevard, Cain’s sprayed and splashed abstracted forms and vibrant colors found in surrounding signage lyrically move along the building’s surfaces, visually conveying the work’s title from Lou Reed’s infamous song, “Walk on the Wild Side” from 1972.

PAST PUBLIC EVENTS:

Opening Reception and Holiday Party – Sarah Cain, hey babe take a walk on the wild side 
LAND HQ
6775 Santa Monica Blvd. #2A
Hollywood, CA 90038
Saturday,  December 13
5 – 8pm

LAND hosted a celebration of artist Sarah Cain’s site-specific painting, hey babe take a walk on the wild side, on the exterior of the LAND HQ. The opening reception and holiday party  featured an ongoing anthology of images and music that Cain draws from in her continuously evolving approach to site-specific installation and bold experimentation in site and context, curated and presented by the artist.  Holiday drinks and snacks were served. LAND encouraged guests to bring an item to donate to our neighbors, the LA LGBT Youth Center on Highland.

hey babe take a walk on the wild side responds directly to the lively intersection of Santa Monica Boulevard and Highland Avenue, engaging with the architectural features and varying material qualities of the strip mall wall. The layered and dimensional painting expands beyond the wall surface and onto the security gates and railings, encompassing LAND’s office space and enlivening the previously mundane utilitarian features. Facing south on Santa Monica Boulevard, Cain’s sprayed and splashed abstracted forms and vibrant colors found in surrounding signage lyrically move along the building’s surfaces, visually conveying the work’s title from Lou Reed’s infamous song, “Walk on the Wild Side” from 1972.

In the spirit of the holidays, at the Sarah Cain opening, LAND collected items to donate to our neighbors, the Los Angeles LGBT Youth Center on Highland. Everyday items such as gently used clothing, new socks and underwear, and travel-size toiletry kits (with body wash, shampoo/conditioner, toothpaste, chapstick, deodorant, etc.) are ideal for the needs of the Youth Center.  LAND asked guests to bring an item to the opening so that we could help supply the Youth Center with these necessities for the coming year.