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The Manifest Destiny Billboard Project

Interstate 10 Freeway

Fall 2013 – Spring 2015

LAND (Los Angeles Nomadic Division) is proud to present The Manifest Destiny Billboard Project: a series of artist-produced billboards and activations that will unfold along Interstate 10 Freeway from Florida to California through spring 2015.

Using approximately 100 billboards total, 10 artists will create “chapters” along I-10, each a unique interpretive link to the exhibition thematic. The billboards will move through and punctuate the landscape by tracing territorial expansion from east to west, along one of the country’s busiest freeways, concluding in Los Angeles. The billboards will be activated through various events, programs, and social media outlets for dialogue and interaction with local communities.

The project was conceived by artist Zoe Crosher and is co-curated by the artist and LAND’s Director and Curator, Shamim M. Momin. Using the concept of Manifest Destiny – America’s territorial expansion across North America – the artists will explore this problematic and layered history. Crosher writes, “The intention is to give a physicalized reminder of this extraordinarily influential (and often times destructive) 19th century belief which unabashedly dictated the expansion west, that still dictates our movement west, and to gently place/implicate/remind the people unknowingly participating in that landscape along the way.” Momin adds, “By physically moving through and mapping the very landscape that has been so fantasized, dreamed about, and capitalized upon in a breadth of positive and negative ways, the artists have the opportunity to address their work to the idea in a variety of ways – opaque or direct, tangential or political, macro and micro.”

Artists include John Baldessari, Sanford Biggers, Matthew Brannon, Zoe Crosher, Eve Fowler, Shana Lutker, Jeremy Shaw, Daniel R. Small, Bobbi Woods, and Mario Ybarra Jr.

 

RECENT PRESS

Beth Rankin, Drive-by Art Installed in Beaumont, Beaumont Enterprise, July 14, 2014

Maggie Galehouse, Exploring Manifest Destiny through Gertrude Stein and I-10 Billboards, Houston Chronicle, July 11, 2014

Matt Shaw, Drive-By Art: I-10′s Billboard Masterpieces, Architizer, June 30, 2014

Bill Davenport, A rose is a rose is a….billboard? Stein texts to caption Houston freeways this summer, Glasstire, June 23, 2014

Jillian Steinhauer, Westward Exhibition: Billboard Art Unfolds Across America, Hyperallergic, June 20, 2014

Chris Carosi, The Difference Is Spreading: Gertrude Stein & The Manifest Destiny Billboard Project, The City Lights Booksellers and Publishers Blog, June 18, 2014

Charles Davis, How The Sunset Strip Went To Shit, Vice Magazine, May 7, 2014

Kevin Lee, Space 301 widens artistic focus with latest PRE-GLO exhibition, Lagniappe, April 16, 2014

Cherish Lombard, See Pre-Glo Exhibit at Centre for the Living Arts, Fox10 News Mobile, April 10, 2014

Lori Zimmer, Expansion West: The Manifest Destiny Billboard Project, Mutual Art, April 2, 2014

On The Road, Chapter 1, Daily Shop Window (blog), February 27, 2014

Tamara Ikenberg, Manifest Destiny Billboard Project Brings L.A. Life to Mobile, Alabama.com, January 23, 2014

Kyle Fitzpatrick, Manifest Destiny Billboard Project, Los Angeles I’m Yours, October 18, 2013

Erica Bellman, On View | Art Comes to the Interstate, The New York Times T Magazine, September 24, 2013

Tali Jaffe, Manifest Destiny, Cultured Magazine, October 2013

Maud Doyle, The 2,500-Mile Art Show, Departures, September 2013, p. 169